MediConnect Group

OVERVIEW​

MCG provides safe, responsive and high quality healthcare services for patients, clients and corporate organisations across pre-hospital, industrial and commercial environments. Owned and led by Indigenous doctors, they are committed to delivering innovative and bespoke solutions to our clients, ensuring the highest quality of healthcare for patients wherever they are, whenever they need it, whilst ensuring cultural safety for all.

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BRIEF

Design a simple logo with the initials MCG  and subtle Indigenous elements.

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DESIGN

The MCG initials are crafted in a rounded font to reflect the fluidity of Indigenous art. Three dots symbolise the colours found in dot paintings and represent Indigenous peoples. 

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The letter "n" in "connect" is hand-drawn to resemble a person, standing out from the rest of the text, with dots connecting them together to signify connection and community.