Winston Sim

OVERVIEW​

A heritage motorcycle luggage business. Heritage backpack, duffle bag, chest bag but with additional motorcycle centric functionality.

Target audience: Motorcycle riders – functionality is tailored to motorcycles and styled to Modern Classic, Custom, Vintage motorcycles.

Longer term, products may appeal to those who like the motorcycle imagine but have an

everyday use for the product.

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BRIEF

Logo includes a “flat cap / peaky blinders style cap.

My father has always worn this style of cap.

I have been involved in the “Distinguished Gentleman’s ride” for over 10 years where these

caps are part of the dress style, so a direct connection to the classic motorcycle community.

DESIGN

Central to the design is a distinctive flat cap—Peaky Blinders style—a meaningful nod to the client’s father, who has long worn this iconic headwear.

This logo is more than just a brand mark; it captures legacy and rugged elegance, perfectly reflecting the spirit of Winston Sim.

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