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36+ years experience. Moneypenny Designs is Perths Graphic Designer specialising in custom logos and branding that make your business stand out. BRING YOUR BRAND TO LIFE Logos & Branding That Make Your Business STAND OUT . Perth's Graphic Designer & Brand Specialist Branding That Builds Trust, Stands Out and Attracts the Right Clients. With over 37+ years experience, I design custom logos and branding for Perth businesses that want to look professional, stand out and win more work. I don’t just design logos, I create branding that works across signage, print and digital, so your business looks consistent, credible and stands out for the right reasons. No templates. No shortcuts. Just branding that works. If you’re ready to take your brand to the next level and make a lasting impression, I’d love to work with you. GET A QUOTE Why work with me? PROBLEM SOLVER If your logo feels outdated, your branding looks inconsistent, or your business no longer reflects who you are, I help solve those problems with design that brings clarity, confidence and credibility to your brand. CLEAR COMMUNICATION From your first enquiry to final delivery, I make the process clear, collaborative, and stress-free. You always know what’s happening and what to expect, with design solutions that are both creative and effective. RESULTS DRIVEN My process is built to achieve one thing — a brand that works, stands out and drives real results for your business. Because design should do more than look good, it should deliver results. Case Studies Explore each logo to see the strategy, research and creative decisions that shaped a distinctive brand identity — from concept to a refined final design. Wild North Collective Winston Sims Branding Medigroup Connect Branding Pilates IQ Branding Truway Branding Heritage Realty Branding Meeting Place Branding Dunns Ecopark Branding Druk Bhutanese Restaurant Branding To play, press and hold the enter key. To stop, release the enter key. CUSTOM DESIGNED LOGOS & BRANDING Services I offer a comprehensive selection of design services. My designs are unique and professional, ensuring your brand makes a memorable impression. Logos & Branding Websites & Digital Marketing & Print Design in a Day Get in Touch for a free Logo Check What my clients say Boho Boulevard Absolutely STUNNING! Thank you so much to Cynthia at Moneypenny designs. We are absolutely in LOVE with our LOGO. Thank you so much for all of your help, patience and attention to even the smallest detail. Your eye for colour and design and creative instinct is just amazing! Love your work. HIGHLY recommend. Subscribe to get exclusive updates & specials Email* Email* Join Our Mailing List I want to subscribe to your mailing list.

Frequently asked questions LOGO DESIGN & BRANDING THE DESIGN PROCESS WEBSITE DESIGN PRINT & MARKETING MATERIALS Do you use templates or AI to create logos? No. Every logo I design is created specifically for your business—no templates, no recycled concepts and no AI-generated logos. Your logo is professionally designed in Adobe Illustrator, ensuring it is original, scalable and suitable for everything from a business card to large-format signage. How much does professional logo design cost? Custom logo design packages start from $1,400. The final price depends on the complexity of the project and whether you also require additional branding elements, stationery or brand guidelines. I’ll provide a clear, fixed quote before any work begins. What is included in a logo design package? Your package includes an initial consultation, professionally developed logo concepts, two rounds of revisions and your completed logo supplied in a range of formats suitable for print and digital use. The exact inclusions will be clearly outlined in your quote. What is the difference between a logo and branding? A logo is the recognisable mark that identifies your business. Branding is the complete visual style surrounding it—including your colours, typography, graphic elements, imagery and how everything is used consistently. Good branding helps your business look professional and recognisable wherever it appears. What logo files will I receive? You’ll receive the file formats needed for professional printing, websites, social media, signage, uniforms and everyday business use. These generally include vector, high-resolution print and web-ready versions. I’ll also explain which file to use and when. Are the original working files included? Logos yes you will receive the Vector.All other editable working files are not automatically included unless they are specifically listed in your quotation. If you require the original Adobe Illustrator files, let me know at the beginning of the project so they can be included and priced accordingly. Can you redesign or improve my existing logo? Yes. I can refresh an outdated logo, improve its legibility or rebuild it professionally if you only have a low-resolution copy. I can also develop a more complete and consistent brand around a logo you already want to keep. Can you design a logo that works for signage, uniforms and embroidery? Yes—and this should be considered from the beginning. I design logos to remain clear and recognisable across small and large applications, including business cards, vehicle signage, uniforms, embroidery, promotional products and digital platforms.

Professional branding and print design — logos, stationery, and marketing materials to showcase your business with style and impact. Building a brand that brings your vision to life. Ready to elevate your brand? Let’s create something that works for your business. Your logo isn’t just something that looks good. It’s what people judge your business on in seconds. I f your branding looks outdated, inconsistent, or unprofessional, potential clients will often choose someone else before even contacting you. That’s where I come in. I design logos and branding that help your business look established, trustworthy and ready to grow. Whether you’re starting fresh or updating your current brand, I’ll work with you to create something that reflects your business properly — and stands out from the competition. With over 36 years of experience, I keep the process simple. Business Cards Build your brand with professional-looking business cards. I can design your cards for you or I can design and print. Choose from high quality finishes with premium card options and finishes such as:- • 360-420gsm range of stocks • Foiling • Skodix • Raised metal • Die-cut • Velvet matt laminates and much more! • Spot UV gloss REQUEST A QUOTE Business Stationery it's crucial to make a good first impression, and that starts with high-quality business stationery. I have the expertise and experience to create custom business stationery that accurately reflects your brand and leaves a lasting impression on your customers. I can design for your business:- • Flyers • Brochures • Presentation folders • Booklets or magazines • Letterheads to envelopes and much more! REQUEST A QUOTE Product Labels An excellent label design is similar to an excellent book cover - informative, captivating, and welcoming. It also encourages customers to purchase your product. Moneypenny Designs has expertise in producing eye-catching labels for various sectors. Whether it's food, beauty, or industrial chemicals, I can provide the perfect appearance for your brand. REQUEST A QUOTE Digital Design If you don't require printing services, Moneypenny Designs can help your brand stand out by creating unique digital designs. Digital designing for your business can include:- • Websites • Advertisements • Facebook and LinkdIn Banners • Social media templates • Realistic Mock-ups to showcase your products REQUEST A QUOTE Ready to bring your vision to life! I aim to help you create a unique and impactful brand through a personalised and collaborative process. You will find my approach to be simple and straightforward, making your life easier. First Name Last Name Email Business Name How can I help Would you like a free 15 minute consult? Yes please No thanks Submit Thanks for submitting!

36 years experience. Get in touch with Perth graphic designer Cynthia Moneypenny for custom logos, branding, and graphic design services. Let's make your business stand out Contact me to Discuss Your Project I’d love to hear about your vision, ideas, and project goals. If you have a question or would like to receive a quote for a design project simply fill in this form, and we will be in touch soon. First name* Last name Company name Phone* Email* I would like information on the following Logo / branding Package Business Cards or Business Stationery . Printing Digital Designing ADHOC Design Day Website Design • If you're enquiring about a quote for printing. Please let me know approx quantities that you require. Please let me know what I can do for you* Submit

Custom logo design that speaks to your audience, builds trust, and elevates your business. Stand out with a Professional Custom Designed Logo Your logo should make a strong first impression and clearly set your business apart. I work directly with you to create a distinctive, visually compelling logo that forms a solid foundation for your brand. Your brand is built from scratch in Adobe Illustrator, giving you original, scalable design you fully own and can use anywhere. Every design is research-driven, unique and built to reflect your brand and industry, with no copyright concerns. With 36 years of experience, I design logos that resonate with your target audience across a wide range of industries, including beauty, construction, trades, hospitality, fitness, food and more. I design what’s right for your brand. FREE LOGO REVIEW Send me your current logo. I’ll tell you if it’s costing you business. SEND HERE I involve you in every stage of the logo design process. This guarantees a final product that meets your complete satisfaction. If you have a vision in mind, I will incorporate your ideas and preferences while utilising my extensive experience as a professional logo designer to create a unique that accurately represents your business and sets it apart from the competition. My 5 Step Logo Process Step 1 Step 2 Step 3 Step 4 Step 5 Brand Discovery Every logo begins with clarity. You may choose to begin with a private strategy call, where we explore your business, positioning and long-term vision. This session allows us to align direction and define the foundations that will guide the creative process. Alternatively, if you’re ready to proceed, you may complete the brand questionnaire at your convenience. The questionnaire is a vital part of my process. It provides deep insight into your business, audience and objectives, ensuring your logo is not only visually refined, but strategically aligned. It also establishes clear expectations and a shared understanding from the outset. Following this stage, a formal proposal and invoice will be issued. A 50% deposit secures your project in my schedule and allows work to commence. Research & Strategic Analysis Before any design begins, I undertake a comprehensive research and brand analysis phase. This includes reviewing your industry landscape, competitors, target audience, positioning, mission, values and brand voice. Understanding where your business sits — and where it should sit — is essential to creating a logo that is not only distinctive, but strategically placed. With a clear grasp of your brand’s personality and objectives, I develop a considered visual direction designed to elevate your presence and differentiate you within your market. Every design decision is intentional — grounded in insight, not assumption. Presentation & Refinement You will be presented with a curated selection of strategic logo concepts, aligned with the package you’ve selected. Each concept is thoughtfully developed and professionally presented, allowing you to see your brand brought to life. Alongside the designs, I provide clear rationale outlining the strategic thinking behind each direction. Once a concept is selected, we move into refinement. Up to two rounds of revisions are included to ensure the final logo feels aligned, polished and confidently representative of your business. The objective is not simply to create something you like — but to deliver a logo that positions your brand with clarity and authority. Feedback & Finalisation Once your concepts are presented, you’ll have the opportunity to review and provide feedback. You may feel one direction is perfect as presented, or you may request refinements. Up to two rounds of revisions are included (in line with your selected package). These typically involve adjustments to typography, colour refinement or considered detail enhancements. Revisions are completed within a 24–48 hour turnaround, ensuring momentum is maintained throughout the process. Any additional revisions beyond the included rounds are billed at $120 per hour. The focus during this stage is precision — refining the selected direction until it feels confident, cohesive and ready to represent your business. Approval & Delivery Once your final logo is approved, an invoice will be issued for the remaining balance. Upon payment, you will receive a comprehensive logo package containing all essential file formats for both web and print applications. This ensures your brand remains consistent, professional and effective across every platform. Your package includes: Final logo files in multiple formats (for digital and print use) Colour specifications Typography details A logo information guide to support correct usage Full copyright ownership of the final logo is transferred to you upon final payment. For businesses requiring a more extensive brand system, comprehensive brand guideline packages are available separately. Ask for my logo and branding packages here

Branding design extends to a variety of marketing materials, including business cards, brochures, menus, pull-up banners, packaging, labels and signage. Branding in Action From concept to reality — discover the work that shapes successful brands. As a designer, I've collaborated with diverse businesses to create their brand identity by designing unique logos. My design expertise extends to a variety of marketing materials, including business cards, brochures, menus, pull-up banners, packaging, labels and signage.

Explore Perth logo & branding packages. Custom designs to suit your business stage, budget, and goals. Logo and Branding Packages Designed to suit you, wherever you are in your business All packages are designed to provide strategic, high-quality branding and logo solutions that meet your business needs. Pricing varies depending on the package and the level of customisation required. If you don’t see a package that suits your requirements, a custom quote can be provided to ensure the perfect fit for your business. Investing in your brand is an investment in your business’s future . Each package delivers a cohesive, professional identity that sets you apart and positions your business for growth. Professional Logo Package Ideal for businesses wanting a professional logo that looks polished, builds credibility and works across all platforms What's Included • Custom logo design tailored to your business • 2 initial concepts to choose from • 2 Refinements to perfect your chosen direction • Full logo suite (primary, secondary & submark) • Supplied in colour, black & white and reversed • Print + digital ready files (including vector) • One-page style guide (fonts & colours) • Full copyright ownership Send me a quote Business Branding Package Perfect for businesses ready to present themselves professionally and consistently across all touchpoints. What's Included • Everything in the Logo Package PLUS: • Additional logo concept options • Business card design (2-sided artwork) • Facebook banner design • Custom social media advert • Stronger brand consistency across platforms Send me a quote Complete Brand System Package A full branding solution designed to position your business professionally and support long-term growth. What's Included • Everything in the Business Branding Package PLUS: • Letterhead design • 4 Social media templates (Canva) or adverts • Comprehensive brand guidelines 6-8 pages Send me a quote Included in package 1 and 2 is a style guide. A full brand guidelines is recommended. Learn about the difference below What is a Brand Guideline? A brand guideline is your business’s visual rulebook — ensuring everything looks consistent, professional and aligned across all platforms. Recommended for businesses serious about building a strong, consistent brand. Here's a basic outline of what you can include in your brand guidelines: • Logo usage • Colours • Fonts • Tone & voice • Imagery style Why it matters: Without clear guidelines, branding becomes inconsistent — which can make your business look less professional. With guidelines, everything works together seamlessly — from your website to social media and marketing. The Style Guide is a document that covers: A simple, easy-to-use version of your brand essentials — perfect for day-to-day use. Includes: • Logo variations • Colour breakdowns (CMYK, RGB, HEX) • Fonts used • Basic usage examples Send me an exmple

Strategy, research and creative decisions that shaped a distinctive brand identity Design Journeys Explore each logo to see the strategy, research, and creative decisions that shaped a distinctive brand identity — from concept to a confident, refined final design. 1/1 These will be updated with additional projects

From logos to full branding, our Perth graphic design services help your business stand out and attract clients. Elevating Brands Through Design Custom Logo Design I’ve had the pleasure of helping businesses across Australia, from startups to established corporations, designing logos that are both memorable and strategically effective. Every logo begins with a deep understanding of your brand and target audience. I then translate that insight into a design that is visually striking, meaningful and fully aligned with your brand values. Each design is unique, with thoughtful elements that carry purpose and significance. You can be confident that your logo is entirely custom designed, not outsourced or generated by AI, ensuring your brand stands out. Request a Logo Quote Branding Branding is more than just a logo, it’s the complete visual identity of your business. From colours and typography to marketing materials and online presence, every element should work together to create a consistent and recognisable brand. I take the time to understand your business goals, target audience, competitors, and unique selling proposition. This insight allows me to develop a brand identity that is not only visually compelling but also strategically designed to connect with your ideal customers. Whether you're launching a new business or refreshing an existing brand, I create cohesive branding that works across all touchpoints — from websites and social media to print materials and advertising. Start Your Branding Project Print and Marketing Materials Moneypenny Designs offers tailored print solutions. I manage the entire process. Design, production and delivery, so you can focus on growing your business. Working with a trusted network of professional “trade only” printers, I ensure the highest quality materials, finishes and results, all at competitive rates. Services include: Business cards, letterheads, brochures, flyers, posters, presentation folders, pull-up banners, labels, packaging and more. If you need something printed, chances are I can design it. Request a Quote Website Design I design modern, professional websites that showcase your brand and help convert visitors into customers. All websites are built using the Wix platform, giving you a flexible, user-friendly website that you can easily update and manage yourself. Each site is tailored to your business, ensuring it looks great and functions seamlessly across desktop, tablet, and mobile devices. From initial design through to launch, I manage the entire process, creating a online presence that reflects your brand and supports your business goals. Website services include: • Custom website design • Mobile-friendly layouts • Basic SEO setup • Contact forms and integrations • Website redesigns and refreshes • Ongoing updates and support Request a Quote Digital Assets I create branded digital assets that keep your business looking professional and consistent across online platforms. Designed to align with your brand and delivered in easy-to-use formats, these assets help you maintain a polished presence across social media and digital communicatio ns. Services include: • Social media graphics • Facebook and LinkedIn banners • Custom Canva templates • Social media post templates • Digital advertising graphics Request a Quote Design Days All the little design jobs — done in one productive day. From updating marketing materials to creating digital assets, I handle it all so you don’t have to. Whether it’s tackling marketing materials, social media graphics, or other small design tasks, I deliver professional results efficiently. Why it works: • Flexible, on-demand support • Complete focus on your priorities. • High-quality design delivered in a single day Book a full day of design support and get all your small jobs done at once. Enquire for availability and pricing. Contact me to find out more "From logos to websites and everything in between, I’ve got you covered.” Ready to elevate your brand? Get in Touch / Request a Quote

Browse Cynthia Moneypenny’s Perth logo portfolio. See unique, custom logos and branding designs that help businesses stand out. Logo Portfolio Every logo in this portfolio was designed for a specific client, tailored to their industry, target audience, and brand goals. Each project begins with a consultation or questionnaire to ensure the design is strategically aligned and perfectly suited to the applications it will appear on. From digital platforms, printing to merchandise & signage Below is a selection of the many logos that I have designed. “Visit the Projects page to see how each logo evolved"

Meet Cynthia, a Perth-based graphic designer creating custom logos, branding, and visuals to help businesses stand out. Meet your designer With over 30 years of experience in design, I help businesses turn ideas into professional, market-ready brands — from concept through to finished products ready for launch. I create branding that not only looks good, but works. Helping your business get noticed, build trust and attract the right clients. I’ve seen countless businesses held back by poor branding. DIY logos, generic templates, mismatched visuals and inconsistent presentation. If your brand doesn’t look professional, people question your quality and choose someone else. I believe great businesses deserve branding that reflects their true value, strategic, consistent and built to last. No shortcuts. No generic solutions. Just well-crafted design that positions your business properly and helps you stand out for the right reasons. Cynthia Moneypenny No shortcuts. No generic logos. Just branding that builds trust and gets you chosen. Why a Hummingbird for my branding? The hummingbird became part of my branding for a reason. Small yet powerful, it moves with precision, speed and purpose — never wasting energy, yet always intentional in its direction. In many ways, it reflects how I approach design: focused, agile and detail-driven. Its presence also speaks to individuality. Despite its size, the hummingbird commands attention through movement and vibrancy — a reminder that a brand doesn’t need to be loud to stand out, it simply needs to be distinctive. For me, it represents clarity, adaptability and considered momentum — qualities I bring to every project. Moneypenny Designs helps business owners build brands that are purposeful, distinctive and memorable — brands that command attention and leave a lasting impression. The process was just so easy. We had the pleasure of working with Moneypenny Designs for our branding project, and we couldn't be happier with the results! From the initial consultation to the final delivery, Cynthia demonstrated exceptional creativity, professionalism, and attention to detail. One of the things that impressed us most about Cynthia was her ability to truly understand our vision and translate it into a stunning visual identity. Not only is the final product visually appealing, but it's also highly effective in communicating our brand message to our target audience. Cynthia has a keen eye for design trends and consumer psychology, which allowed her to create a brand that resonates with our customers and sets us apart from the competition. Additionally, Cynthia was a pleasure to work with throughout the entire process. She was responsive, collaborative, and always willing to go the extra mile to ensure that we were completely satisfied with the outcome. Her professionalism and dedication to her craft made the entire experience enjoyable and stress-free. - HOLLYBLUE HEALTHCARE