Based in Perth, Western Australia, Moneypenny Designs helps startups and established businesses create professional logos, branding and marketing materials. Home Services Logos Brand & Print Packages Logo Portfolio Projects Branding Portfolio About Contact Terms & Conditions Home Services Logos Brand & Print Packages Logo Portfolio Projects Branding Portfolio About Contact Terms & Conditions BRING YOUR BRAND TO LIFE Logos & Branding That Make Your Business STAND OUT and GROW CUSTOM LOGOS | FULL BRAND IDENTITY | MOCKUPS | BROCHURES | FLYERS | BUSINESS CARDS | LABELS | PACKAGING | PRINTING Strategic branding and logo design for businesses ready to stand apart, build trust, and grow with confidence. With 36 years of real-world experience, I help businesses across industries develop brands that inspire confidence, build credibility, and attract the right clients. Every design is grounded in strategy, tailored to your audience, and built to deliver measurable impact. If you’re ready to take your brand to the next level and make a lasting impression, I’d love to work with you. WORK WITH ME To play, press and hold the enter key. To stop, release the enter key. Services I offer a comprehensive selection of design services. My designs are unique and professional, ensuring your brand makes a memorable impression. Logos Brand Print Digital What my clients say Discover what my clients have to say about their experience. Get a glimpse of the positive feedback I have received and see if I am the right fit for your business. Click here for all my reviews Boho Boulevard Absolutely STUNNING! Thank you so much to Cynthia at Moneypenny designs. We are absolutely in LOVE with our LOGO. Thank you so much for all of your help, patience and attention to even the smallest detail. Your eye for colour and design and creative instinct is just amazing! Love your work. HIGHLY recommend.

Winston Sim LOGO DESIGN & BRANDING OVERVIEW A heritage motorcycle luggage business. Heritage backpack, duffle bag, chest bag but with additional motorcycle centric functionality. Target audience: Motorcycle riders – functionality is tailored to motorcycles and styled to Modern Classic, Custom, Vintage motorcycles. Longer term, products may appeal to those who like the motorcycle imagine but have an everyday use for the product. BRIEF Logo includes a “flat cap / peaky blinders style cap. My father has always worn this style of cap. I have been involved in the “Distinguished Gentleman’s ride” for over 10 years where these caps are part of the dress style, so a direct connection to the classic motorcycle community. DESIGN Central to the design is a distinctive flat cap—Peaky Blinders style—a meaningful nod to the client’s father, who has long worn this iconic headwear. This logo is more than just a brand mark; it captures legacy and rugged elegance, perfectly reflecting the spirit of Winston Sim. 1/1

Browse Cynthia Moneypenny’s Perth logo portfolio. See unique, custom logos and branding designs that help businesses stand out. Logo Portfolio Every logo in this portfolio was designed for a specific client, tailored to their industry, target audience, and brand goals. Each project begins with a consultation or questionnaire to ensure the design is strategically aligned and perfectly suited to the applications it will appear on — from digital platforms to merchandise. Below is a selection of the many logos that I have designed. “Visit the Projects page to see how each logo evolved"

Get in touch with Perth graphic designer Cynthia Moneypenny for custom logos, branding, and graphic design services. Let's make your business stand out Contact me to Discuss Your Project I’d love to hear about your vision, ideas, and project goals. Call Me If you have a question or would like to receive a quote for a design project simply fill in this form, and we will be in touch soon. First name* Last name Company name Phone* Email* I would like information on the following Branding Package 1 Branding Package 2 Branding Package 3 Business Cards or Business Stationery . Printing Digital Designing Book me for a VIP day • If you're enquiring about a quote for any printing. Please let me know approx quantities. Tell me a bit about your brand and business* Submit

Meet Cynthia, a Perth-based graphic designer creating custom logos, branding, and visuals to help businesses stand out. Why Work With Me With over 30 years of experience in design, I’ve helped businesses turn ideas into impactful, market-ready results — from branding and packaging through to finished products ready for launch. My focus is on creating designs that not only look great, but help businesses grow, stand out, and succeed in competitive markets. My expertise covers everything from logo design and complete brand identity systems to business cards, flyers, brochures, social media graphics, and Wix websites. Whether you’re launching something new or refreshing an existing brand, I create design solutions that promote your business with clarity and confidence. At Moneypenny Designs, every project starts with a conversation — via email, phone, or social media. It’s an opportunity for me to understand your brand as it is today, and where you want it to be tomorrow. I take the time to listen carefully to your needs, while also offering professional guidance to ensure your business presents itself at its very best and stands out from the competition. Cynthia Moneypenny Why a Hummingbird for my branding? The hummingbird became part of my branding for a reason. Small yet powerful, it moves with precision, speed and purpose — never wasting energy, yet always intentional in its direction. In many ways, it reflects how I approach design: focused, agile and detail-driven. Its presence also speaks to individuality. Despite its size, the hummingbird commands attention through movement and vibrancy — a reminder that a brand doesn’t need to be loud to stand out, it simply needs to be distinctive. For me, it represents clarity, adaptability and considered momentum — qualities I bring to every project. Moneypenny Designs helps business owners build brands that are purposeful, distinctive and memorable — brands that command attention and leave a lasting impression. The process was just so easy. We had the pleasure of working with Moneypenny Designs for our branding project, and we couldn't be happier with the results! From the initial consultation to the final delivery, Cynthia demonstrated exceptional creativity, professionalism, and attention to detail. One of the things that impressed us most about Cynthia was her ability to truly understand our vision and translate it into a stunning visual identity. Not only is the final product visually appealing, but it's also highly effective in communicating our brand message to our target audience. Cynthia has a keen eye for design trends and consumer psychology, which allowed her to create a brand that resonates with our customers and sets us apart from the competition. Additionally, Cynthia was a pleasure to work with throughout the entire process. She was responsive, collaborative, and always willing to go the extra mile to ensure that we were completely satisfied with the outcome. Her professionalism and dedication to her craft made the entire experience enjoyable and stress-free. - HOLLYBLUE HEALTHCARE

Professional branding and print design — logos, stationery, and marketing materials to showcase your business with style and impact. Building a brand that brings your vision to life. Your logo isn’t just something that looks good — it’s what people judge your business on in seconds. If your branding looks outdated, inconsistent, or unprofessional, potential clients will often choose someone else before even contacting you. That’s where I come in. I design logos and branding that help your business look established, trustworthy, and ready to grow. Whether you’re starting fresh or updating your current brand, I’ll work with you to create something that reflects your business properly — and stands out from the competition. With over 36 years of experience, I keep the process simple and guide you every step of the way. Ready to elevate your brand? Let’s create something that works for your business. Business Cards Build your brand with professional-looking business cards. I can design your cards for you or I can design and print. Choose from high quality finishes with premium card options and finishes such as:- • 360-420gsm range of stocks • Foiling • Skodix • Raised metal • Die-cut • Velvet matt laminates and much more! • Spot UV gloss Send me a quote Business Stationery it's crucial to make a good first impression, and that starts with high-quality business stationery. I have the expertise and experience to create custom business stationery that accurately reflects your brand and leaves a lasting impression on your customers. I can create for your business:- • Flyers • Brochures • Presentation folders • Booklets or magazines • Letterheads to envelopes and much more! Send me a quote Product Labels An excellent label design is similar to an excellent book cover - informative, captivating, and welcoming. It also encourages customers to purchase your product. Moneypenny Designs has expertise in producing eye-catching labels for various sectors. Whether it's food, beauty, or industrial chemicals, I can provide the perfect appearance for your brand. Send me a quote Digital Design If you don't require printing services, Moneypenny Designs can help your brand stand out by creating unique digital designs. Instead of using generic CANVA templates, opt for custom designs that can be edited within CANVA and stand out! Digital designing for your business can include:- • Social media templates • Advertisements • Email Signatures • Facebook and LinkdIn Banners • E-books • Realistic Mock-ups to showcase your products Send me a quote Ready to bring your vision to life! I aim to help you create a unique and impactful brand through a personalised and collaborative process. You will find my approach to be simple and straightforward, making your life easier. First Name Last Name Email Business Name How can I help Would you like a free 15 minute consult? Yes please No thanks Submit Thanks for submitting!

Custom logo design that speaks to your audience, builds trust, and elevates your business. Logos that stand out from the crowd. Stand out with a Professional logo Your logo should make a strong first impression and clearly set your business apart. I work directly with you to create a distinctive, visually compelling logo that forms a solid foundation for your brand. No templates or online generators — just experience, creativity, and strategy. Every design is research-driven, unique, and built to reflect your brand and industry, with no copyright concerns. With 36 years of experience, I design logos that resonate with your target audience across a wide range of industries, including beauty, construction, hospitality, fitness, food, and more. I don’t just design logos... I design what’s right for your brand. I value your expertise in your business, which is why I involve you in every stage of the logo design process. This guarantees a final product that meets your complete satisfaction. If you have a vision in mind, I will incorporate your ideas and preferences while utilizing my extensive experience as a professional logo designer to create a unique that accurately represents your business and sets it apart from the competition. My 5 Step Logo Process Step 1 Step 2 Step 3 Step 4 Step 5 Brand Discovery Every strong logo begins with clarity. You may choose to begin with a private strategy call, where we explore your business, positioning and long-term vision. This session allows us to align direction and define the foundations that will guide the creative process. Alternatively, if you’re ready to proceed, you may complete the brand questionnaire at your convenience. The questionnaire is a vital part of my process. It provides deep insight into your business, audience and objectives, ensuring your logo is not only visually refined, but strategically aligned. It also establishes clear expectations and a shared understanding from the outset. Following this stage, a formal proposal and invoice will be issued. A 50% deposit secures your project in my schedule and allows work to commence. Research & Strategic Analysis Before any design begins, I undertake a comprehensive research and brand analysis phase. This includes reviewing your industry landscape, competitors, target audience, positioning, mission, values and brand voice. Understanding where your business sits — and where it should sit — is essential to creating a logo that is not only distinctive, but strategically placed. With a clear grasp of your brand’s personality and objectives, I develop a considered visual direction designed to elevate your presence and differentiate you within your market. Every design decision is intentional — grounded in insight, not assumption. Presentation & Refinement You will be presented with a curated selection of strategic logo concepts, aligned with the package you’ve selected. Each concept is thoughtfully developed and professionally presented, allowing you to see your brand brought to life. Alongside the designs, I provide clear rationale outlining the strategic thinking behind each direction. Once a concept is selected, we move into refinement. Up to two rounds of revisions are included to ensure the final logo feels aligned, polished and confidently representative of your business. The objective is not simply to create something you like — but to deliver a logo that positions your brand with clarity and authority. Feedback & Finalisation Once your concepts are presented, you’ll have the opportunity to review and provide feedback. You may feel one direction is perfect as presented, or you may request refinements. Up to two rounds of revisions are included (in line with your selected package). These typically involve adjustments to typography, colour refinement or considered detail enhancements. Revisions are completed within a 24–48 hour turnaround, ensuring momentum is maintained throughout the process. Any additional revisions beyond the included rounds are billed at $120 per hour. The focus during this stage is precision — refining the selected direction until it feels confident, cohesive and ready to represent your business. Approval & Delivery Once your final logo is approved, an invoice will be issued for the remaining balance. Upon payment, you will receive a comprehensive logo package containing all essential file formats for both web and print applications. This ensures your brand remains consistent, professional and effective across every platform. Your package includes: Final logo files in multiple formats (for digital and print use) Colour specifications Typography details A logo information guide to support correct usage Full copyright ownership of the final logo is transferred to you upon final payment. For businesses requiring a more extensive brand system, comprehensive brand guideline packages are available separately. Want to know my logo and branding packages. Click here

Explore Perth logo & branding packages. Custom designs to suit your business stage, budget, and goals. Logo and Branding Packages Designed to suit you, wherever you are in your business All packages are designed to provide strategic, high-quality branding and logo solutions that meet your business needs. Pricing varies depending on the package and the level of customisation required. If you don’t see a package that suits your requirements, a custom quote can be provided to ensure the perfect fit for your business. Investing in your brand is an investment in your business’s future . Each package delivers a cohesive, professional identity that sets you apart and positions your business for growth. BRAND PACKAGE 01 The Basics TOTAL INVESTMENT: From $1400 For start-ups who need a professional logo design only. What's Included • Logo questionnaire • Research on your industry and competitors. • 2 x concepts to choose from - based on design questionnaire • 2 minor revisions • Final logo design + submark • Supplied in pantone, colour, black and white. • Basic Style Sheet. Includes fonts and colours - RGB, CMYK and Pantone. • Social media profile mark • All logos files supplied for web and print including the vector. • Full copyright ownership on completion and final payment I want this one BRAND PACKAGE 02 The Starter TOTAL INVESTMENT: From $2300 Perfect for individuals or businesses who require more than just a logo to establish their brand. What's Included • Everything in the basic package PLUS • 1 x Facebook banner design • 1 x Business card design - 2 sided (artwork only) Quote for Printing on request • Full copyright ownership on completion and final payment I want this one BRAND PACKAGE 03 The Business Ready TOTAL INVESTMENT: FROM $4700 This is perfect for those who want to grow their business instantly with a stand out logo showcasing in print and social branding. What's included • Everything in the Basic and Starter package PLUS • 1 x Letterhead design • 4 social media templates or adverts • 6 page full Brand Guidelines • Full copyright ownership on completion and final payment I want this one Included in package 1 and 2 is a style guide. A full brand guidelines is recommended. Learn about the difference below What is a Brand Guideline? A brand guideline is a comprehensive document that outlines how your brand should be represented across various mediums and platforms. It ensures consistency in how your brand is presented, making it easily recognisable and professional. Brand guidelines inform clients and partners on how to use your brand assets correctly, including your logo, colours, typography, imagery, and tone of voice. Here's a basic outline of what you can include in your brand guidelines: 1. Brand Overview Mission and Values: A short description of your brand's mission, core values, and vision. Brand Story: A brief narrative about the history and purpose of your brand. 2. Logo Usage Primary Logo: The main logo of your brand. Secondary Logos: Any variations of your logo (e.g., horizontal, vertical, icon-only). Clear Space: The minimum amount of space around the logo to ensure visibility and legibility. Logo Misuse: Examples of incorrect logo usage (e.g., distorted, altered colors, or placed on conflicting backgrounds). 3. Colour Palette Primary Colours: Main colours that represent your brand. Secondary Colours: Supporting colours that complement the primary palette. Colour Codes: Provide the specific colour codes (HEX, RGB, CMYK) for digital and print consistency. 4. Typography Primary Typeface: The main font used in your brand materials (e.g., for headlines or body text). Secondary Typeface: A complementary font for additional text or alternative usage. Web Fonts: If different from print fonts, specify the web-safe fonts for your website. The Style Guide is a document that covers: Fonts used, Pantone colours in your logo and also the breakdown of those colours. CYMK for printing, RGB for screen viewing and web and also a HEX code for Web. Diifferent ways to display your logo will also be shown. eg...full white logo on a supporting brand colour.

From logos to full branding, our Perth graphic design services help your business stand out and attract clients. Elevating Brands Through Design Logo Design I’ve had the pleasure of helping businesses across Australia, from innovative startups to established corporations — create logos that are both memorable and strategically effective. Every logo begins with a deep understanding of your brand and target audience. I then translate that insight into a design that is visually striking, meaningful, and fully aligned with your brand values. Each design is unique, with thoughtful elements that carry purpose and significance. You can be confident that your logo is entirely custom-designed by me , not outsourced or generated by AI, ensuring your brand stands out with authenticity and distinction. Branding Moneypenny Designs helps businesses across Australia build memorable, effective brands. I offer a full suite of services, from logo design and marketing materials to project management, ensuring your brand is cohesive across every touchpoint. I take the time to understand your business goals, target audience, competitive landscape, and unique selling proposition. This insight informs a brand identity that is not only visually compelling, but also strategically positioned to stand out and resonate with your audience. Print and Marketing Materials Moneypenny Designs offers tailored print solutions, from business cards to catalogues and beyond. I manage the entire process — design, production and delivery — so you can focus on growing your business. Working with a trusted network of professional “trade only” printers, I ensure the highest quality materials, finishes, and results, all at competitive rates. Services include: Business cards, letterheads, brochures, flyers, posters, presentation folders, pull-up banners, labels, packaging and more. Digital Design I create digital assets that ensure your brand remains consistent, cohesive, and professional across all online platforms — from your website to social media. Services include: • Website design • Facebook banners •. Custom Canva templates •. Email signatures •. Social media templates •. Social media advertising Every design is high-quality, tailored to your brand, and built for ease of use. Social media templates and advertising products are delivered so you can quickly and confidently make updates as needed, maintaining consistency without extra effort.

Moneypenny Designs specialises in all Graphic Design. Custom Logos, Business cards, flyers, brochures, packaging, letterheads, pull up banners etc. 28yrs exp Branding in Action From concept to reality — discover the work that shapes successful brands. As a designer, I've collaborated with diverse businesses to create their brand identity by designing unique logos. My design expertise extends to a variety of marketing materials, including business cards, brochures, menus, pull-up banners, packaging and labels, along with signage for buildings and trucks.

Logos designed and the process of how these logo were achieved. Design Journeys Explore each logo to see the strategy, research, and creative decisions that shaped a distinctive brand identity — from concept to a confident, refined final design. WINSTON SIM MEDICONNECT GROUP PILATES HQ TRUWAY PROPERTY GROUP HERITAGE REALTY MEETING PLACE LIOSK DUNNS ECO PARK DRUK BHUTANESE RESTAURANT

Meeting Place Kiosk LOGO DESIGN & BRANDING OVERVIEW The Meeting Place is the sister company of Mt Lawley favourite – Veggie Mama and brings with it an exciting new menu catering for all dietary requirements. The kiosk is designed to be small scale and respectful of the unique and beautiful Hyde Park environment. The Meeting Pace kiosk will offer a range of food and drink options for kids and adults including special treats, like icrecream, and healthy options. BRIEF The Meeting Place was chosen as the name, because it refers to a culturally significant site to Aboriginal men and women and is a place where Aboriginal people meet and gather. The clients wanted to retain the history of this site by paying homage to the local elders. DESIGN A stunning Indigenous mural, created by artist Marcia McGuire from Maali Aboriginal Designs, served as inspiration for the logo. The logo was designed to complement the mural, incorporating the Indigenous dots and lines around the letter "C" to let the artwork take center stage. 1/1