"Designing logos that stands

out from the crowd"

Stand out with a

Professional logo

Your logo needs to stand out and make a first great impression, whilst clearly communicating your offering and your point of difference.

I work directly with you to create a clever, visually appealing logo that will form a strong foundation for your brand. My brand concepts are built on research, visual strategy and data-driven insights about your ideal client and industry.

Feel empowered to promote your business with clarity and confidence knowing your logo design is professional and not have to worry about copyright issues.

I value your expertise in your business, which is why I involve you in every stage of the logo design process. This guarantees a final product that meets your complete satisfaction. If you have a vision in mind, I will incorporate your ideas and preferences while utilizing my extensive experience as a professional logo designer to create a unique that accurately represents your business and sets it apart from the competition.

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My 5 Step Logo Process

Tell me about your project

You have two options to get started. The first is to call me for insight, followed by a strategy session to align our goals, and then fill the questionnaire. Alternatively, you can skip the call, have a coffee, and fill out the logo questionnaire.

These questions will help me understand your business, target audience and overall vision, which will guide my design decisions and ensure that the final product accurately represents your business. Additionally, it establishes clear communication and expectations between us.

An invoice will be sent, and a 50% deposit is required upfront.

graphic designer at desk Moneypenny designs

Research

A BRAND is something fundamentally unique and strategic, purposefully created to appeal to a certain audience and showcase a certain personality. It is sooo much more than whacking a few fonts together in Canva.

Moneypenny Designs conducts thorough research and situation analysis to create a unique persona and logo design for your business. This includes your competitors, target audience, mission, values, and voice. With a clear understanding of your brand's personality, I can create a strong visual identity that aligns with your goals.

The designing starts

After in-depth market and competitor research, I will begin designing your logo and develop logo design concepts (depending on your package that you selected). I present those concept logos for you to choose from.

From there, I will provide up to two revisions of your chosen concept, ensuring I create a logo that you are proud of for your business.

Nine times out of ten, one of these two concepts will be very close to the final brand you'll end up with (but if not, that's okay too. I allow for one additional concept if either of the first two don't land).

Approval

An invoice will be sent for the remainder outstanding. Once paid, you will receive a detailed logo package that provides you with all the necessary tools for maintaining brand consistency across all platforms. This package comprises your final logo in different formats for both web and print use, ensuring that your brand's visual identity is consistent and effective.

Additionally, you will receive a logo information guide that outlines the fonts and colors used in your design. It's worth noting that "branding guideline packages" are more comprehensive. Furthermore, you will have complete ownership of the copyright.

"Designing logos for all industries

Unlike many designers who have a signature style, with my 35 years experience, I can design for each client's vision and industry. I have experience creating brands for various industries, including beauty, engineering, construction, restaurants, barbershops, cafes, gyms, food products and more. When it comes to logos, I design what's right for your industry, ensuring that it resonates with your brand's identity and target audience.