Truway Property Group

OVERVIEW​

Truway is not your run of the mill commercial agency. They are the heart and soul property people, passionately pursuing high value property outcomes, embracing technology and challenging conventions with critical thinking on trends and opportunities in the commercial real estate landscape. 

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BRIEF

The client requested "Bold simplicity! That convey strength, and a sense of effortless sophistication without being pretentious. Also, to bring in a representation of the cross in a tactful way that symbolises our faith and believes"

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DESIGN

The icon for Truway is thoughtfully designed to encapsulate the essence of the brand. The square shape symbolizes buildings and the real estate industry, while the letter "T" prominently represents the name Truway. Additionally, the cross is cleverly integrated into the negative space, adding a layer of meaning and depth to the design. This combination of elements creates a strong visual identity that reflects the company's values, complemented by a robust colour palette of black and dark grey.